The ALM Way’s approach is grounded in the cultivation of intentionality: process-making, focused listening, and value-centered experiences. Central to The ALM Way is the core value of fostering a different kind of ethics that take note of how organizations and companies illustrate their values, care for their employees, and craft spaces that facilitate collaborative exchange for all involved stakeholders.
Our mission is to approach art through the full range of the human experience and not as a luxurious commodity, placing value on the distinct needs of our creative collaborators, whether individual artists, local organizations, or renowned institutions. We seek to highlight the voices, stories, and narratives of creatives of color through an enlightened process of exchange and interrogation, providing an overall experience that centers the inherent value of our communities.
The Story of The ALM Way: The ALM Way originated from the profound desire to craft a space for persons of color in the industry, from production to administration, beyond the commercial aspects of the theatre and toward the development of transformative art itself. The ALM Way’s founder Aaron L. McKinney was deeply influenced by his early encounters of the lack of black and people of color producers and administrators in the industry and sought to shift the narrative of exclusion. In the spirit of humanistic innovation, The ALM Way is a consultancy dedicated to the creative process of producing collaborations that speak to the artist and the audience, while also attending to other critical stakeholders, to include those whose labor is often “behind-the-scenes.” This holistic approach to crafting art and theatre experiences that speak to the everyday stories of diverse communities requires an attention to care, detail, and process: core values of the ALM Way.
We offer a wide range of services that cater to small to medium sized organizations
ARTS PRODUCING CONSULTATION
ARTS MANAGEMENT CONSULATION
CASH FLOW CONSULTATION
EQUITY, DIVERSITY + INCLUSION FACILITATION
ARTS CAREER COACHING
NON-PROFIT ARTS MANAGEMENT CONSULTATION
PUBLIC SPEAKING/ PANELISTS REQUESTS
The ALM Way is an approach that is focused on values, process and experience. Taking note of how organizations and companies illustrate their values, treat their employees and craft experiences for all stakeholders.
THEATRE ALLIANCE + NJPAC
The Strength of Black Theatre
JUST A LITTLE MORE SHOW
Life of Artists During Quarantine [PART 1]
JUST A LITTLE MORE SHOW
Life of Artists During Quarantine [PART 2]
JUST A LITTLE MORE SHOW
Life of Artists During Quarantine [PART 3]
MYKAL KILGORE CONCERT
PRODUCER + CO-HOST
For two years, Aaron worked with me as a Producing Director at 651 ARTS. In addition to our professional relationship he is also a mentee. As a rising star in the non profit arts management field, he has exhibited a deep passion for working with artists to fulfill their professional goals and to implement projects. Assisting organizations with becoming sustainable, thriving institutions is his personal objective. Aaron has a tremendous work ethic, a great sense of humor and is an asset to any team or project.
Former Executive Director | 651 ARTS
Born on Cherokee Land (Greenville, SC) and presently residing on the Land of the Lenape people (Brooklyn, NY), Aaron L. McKinney (he/him) is an Arts Administrator currently serving as the Executive Director of Hi-ARTS, in East Harlem, New York. Grounded in two decades of experience in the field of theatre, McKinney brings his wealth of knowledge, experience, and value-centered expertise as a collaborative innovator and producer as evidenced by previous positions at world-renowned institutions such as the Stella Adler Studio of Acting, Sankofa.org, 651 ARTS and Center Theatre Group.
Along with his extensive education in the Arts from nationally recognized institutions, where he obtained his Bachelor of Arts in Theatre Performance from Florida A&M University and Master of Fine Arts in Theatre Management from the prestigious California Institute of the Arts, McKinney has created his new company, The ALM Way in 2020. Born out of the desire to craft collaborative spaces that center a holistic approach to consulting that is spiritually grounded, process-oriented, and value-based, The ALM Way is a consultation company that holds a deep commitment to advocating for the arts, through individual and institutional collaborations, as a transformative space of healing, thriving, and joy.
McKinney’s professional leadership in performing arts and producing purposely centers the dialogue that has always existed between the arts and social justice activism, highlighting how the intersection of these worlds serves as a vessel for addressing some of our most pressing social issues..